TB Davies has launched a new ‘pro-user’ marketing campaign using their recently redesigned catalogue to inspire tradesmen and safety officers work more safely and efficiently every day of their working lives.
FOR IMMEDIATE RELEASE
(Press Release) – Sep 17, 2010 – Bob Baldock, General Manager explained, “TB Davies is a solid service driven brand, and our products continue to revolutionise climbing product design. The new catalogue embraces everything TB Davies has come to represent. Firstly to its loyal customers that require tough utility products and more recently to a new wave of consumers who seek more innovative ladders that serves the dual purpose of utility and convenience without sacrificing quality.”
With this year’s catalogue the company makes its strongest commitment towards understanding customer needs and making honest efforts at meeting those demands. The catalogue also informs its readers about flagship brands such as Little Giant and Xtend & Climb that have new product launches throughout next year.
The catalogue uses a combination of detailed studio imagery and colour application photography that was shot in house and by photographer David Manton at Photodrome, whose recent work includes campaigns for S.A.Brains, Principality Building society and Hoover Candy, and features products used in local locations such as the Senedd and Mermaid Quay in Cardiff. Director James Gray said: ”We wanted to retain as much artistic control over this project and forthcoming campaigns as possible whilst utilising the best local talent and locations to work alongside our in house studio.”
The new 2011 catalogue comes in an easy-to-carry format that has proved popular on the previous catalogue and is packed with more ideas for working safely at height. Organised in categories of product type to help find just what customers are looking for, the catalogue also features extended product information including those available for Next Day Delivery enabling an informed purchasing decision.
Mr Baldock added that a main plank of the company’s growth strategy was to take TB Davies international brands to a wider market. He said: “We are positioning TB Davies as a major manufacturer and distributor of international ladder brands acknowledged for our service and design quality in everything we supply.”